DENIM WORLD
1976
29 countries
30
A 50-YEAR GROOMING LEGEND
1976
The Denim ‘Concept’ was created by FABERGÉ
1980
Sponsorship in Formula 1 1981 — Denim runs commercials on TV, with an iconic video that made the history of TV advertising in the 80s - famous for the slogan: “For the man who must not ask, ever”
1982
The new Musk fragrance is presented, both as after shave and cologne. Sponsorship in the world of Formula 1 reaches the first of a series of important successes: Michele Alboreto wins the GP in Las Vegas
2004
CODAA SWITZERLAND AG acquires the Denim brand and continues production in Italy
2005
New vesion of the famous spot Denim After Shave Original
2006
Launch of Denim Black, a new virile fragrance with a strong personality. Sponsorship of Jarno Trulli from the Toyota F1 Team and Dando Capello from the Audi team
2023 - Now
New vesion of the famous spot Denim After Shave Original
CLASSIC RANGE
A Timeless Grooming Essential Since 1976
PERFORMANCE RANGE
Personalised Grooming Essential Since 2023
